Saturday, January 21, 2012

Plush Toys For Sale - How Much Do Your Leads Cost?

If you have plush toys for sale, then you know that you have to advertise and market one way or another. That is the key to make sure that you achieve success with your plush stuffed toys. After all, you invested money when you decided to go into plush toy manufacturing. While it's true that the costs are lower because you can just team up with a manufacturer, those are still significant investments. So basically, you are spending on manufacturing and on selling them.

So what should you do if you have plush toys for sale? A lot of people may tell you that you should try to lower your costs. Of course, you'll check the manufacturing costs first. But really, this is one area that you shouldn't scrimp on for your plush stuffed toys. Plush toy manufacturing is already a given. If you want quality toys, then you have to spend for it. You get what you pay for. But fortunately, there are manufacturers out there that are not expensive but still produce great quality toys.

Stuffed Orca

So this leaves you with the advertising. It's been said that not advertising is like going to a war without a gun. So it's also important that you spend for advertising. But if you're really on a budget, there are strategies that you can use for free if you have plush toys for sale. But like in most products, it's not really the case of them being free or paid. It's a matter of getting leads for your plush stuffed toys using these strategies.

Plush Toys For Sale - How Much Do Your Leads Cost?

For example, you could be using free strategies only. But what if you're not getting any leads out of it? On the other hand, what if you're getting a lot of leads? This also applies if you have plush toys for sale and you decided to use paid strategies. It really doesn't matter a lot if you're using paid or free strategies. The more important thing is that you get leads out of it. What use do you have for free strategies if you're not getting any leads out of it for your plush stuffed toys? But it's a given that the cost is very dynamic unlike with plush toy manufacturing. So as far as numbers are concerned, you should check how much it costs to get a lead.

It's a simple formula, really. You just need to know how much you spent on advertising and marketing to get that lead. Don't add the plush toy manufacturing cost. Let's say that you spent .00 in a single month for advertising. Check how many leads that you got for your custom plush toys in that single month. Let's say that you got 50 leads. This means that you only spent a dollar for each lead. But don't stop the computation there. You have to convert the leads into sales. Once you do, compare that against the price of your plush stuffed toys. If you're selling them at .00 each, then it's still pretty good.

All in all, you have to choose the strategies that work to get you leads if you have plush toys for sale. Then convert those leads into sales so that the cost per lead is efficient. Unlike plush toy manufacturing wherein your manufacturer controls it, you control the advertising, marketing and lead conversion. So make sure you're up to it.

Plush Toys For Sale - How Much Do Your Leads Cost?

Rob E Bishop invites you to bring your stuffed toy invention idea to his website at CustomPlushToys.com where you can learn how to design, create and sell your own stuffed toy idea. Download his free report "Don't Get Ripped Off" to discover the secrets of how to navigate the dangers in making your toy idea successful.
Click Here

No comments:

Post a Comment